Social Media Optimisation
Social networks are no longer just platforms for us to communicate with high school mates, families, and friends. These are marketing tools now that when properly optimized, can bring traffic, leads, and sales to your business. This is where our social media optimization services come in.
What is Social Media Optimization?
Social media optimization is the process of generating publicity through various social media networks and platforms such as Facebook, Twitter, Google+ and LinkedIn. SMO increases awareness about a business, brand, product, or service; it facilitates reach, engagement and amplification because your friends, fans, followers, and connections have friends in their network and their friends also have their network of friends.
Why Do You Need Social Media Optimization?
Social media is a great way to build brand awareness and encourage customer engagement and loyalty. Studies show that 65% of respondents use social media to learn more about products, services, businesses, and brands. Some 53% compliment brands and 70% read other people’s experiences. The use of social media in searching for businesses is also on the rise, growing three times over the past few years.
Your prospects and present customers are looking for you in social networks. By not optimizing your online social presence, you are giving the cold shoulder to prospects who are willing to be customers, and customers who would be loyal fans. Warm up with your prospects and convert them as well as nurture your current customers.